Forest is a design leader and visual strategist with an extensive background in both editorial and UX creative disciplines.
Biography
Forest Evashevski is a design leader and visual strategist with a background spanning editorial, product, and experience design. His work focuses on building clear, cohesive systems that strengthen how people interact with journalism, information, and digital products at scale.
He currently serves as Director of Product Design for The Wall Street Journal at Dow Jones, where he leads cross-functional UX initiatives across web, mobile, and emerging platform experiences. In this role, he mentors a team of designers and collaborates closely with editorial, product, engineering, marketing, research, and advertising partners to shape the future of the Journal’s digital ecosystem.
Forest has led and contributed to some of the organization’s most visible product and editorial initiatives, including the redesign of the WSJ app, the evolution of MyWSJ personalization, cross-platform storytelling systems, and large-scale navigation and media frameworks. Earlier in his career, he directed the visual identity and experience design for several newsroom verticals, including Off Duty, Mansion, and finance coverage during a formative period of digital transformation at the Journal.
Before joining Dow Jones, Forest worked at Broadcasting & Cable, where he served as both Art Director and Design Director. He began his career at POZ Magazine, supporting editorial work focused on the HIV/AIDS community.
Forest also serves on the board of Center for Communication, a nonprofit organization dedicated to increasing diversity and access within the media industry.
He is a graduate of the University of Iowa with a BA in Studio Art and a minor in Business.
Philosophy
I design systems that help people navigate complexity clearly and intuitively across digital products, editorial experiences, and organizational structures.
My approach to design is informed by three interconnected forces: structure, time, and intent. Structure shapes how information is organized and understood. Time influences rhythm, behavior, and process. Intent ensures that systems remain aligned with the people and values they are meant to serve.
This perspective informs how I lead teams and build products. I’m interested in creating experiences that feel coherent at every level, from interaction design and information architecture to editorial voice and organizational workflow.
Across my work, I aim to bring clarity to ambiguity. I believe strong design systems create alignment between business goals, user needs, and the deeper identity of a product or institution.
Typography
Display typography is set in Miller Banner by Matthew Carter, a transitional serif included in MoMA’s permanent collection.
Accent type is Krul. Krul is inspired by hand-painted window lettering in Amsterdam’s Jordaan district from the mid-20th century.
Body type is Logic Monospace.
System type (buttons) is set in Proxima Nova.
Colophon
Essential tools used in the production of the work represented on this website include Figma, Illustrator, Photoshop, and InDesign.
This site was concepted and designed by Forest Evashevski using Figma and Freeform, and built on Squarespace.