Homepage & Feeds

A unified homepage and feed system designed around single-curation publishing, creating greater consistency between app and web while improving editorial efficiency, visual cohesion, and scalability. This work establishes a common framework for how stories are prioritized, presented, and distributed across surfaces.

Title

• Director, Product Design

Role

• Led the redesign of the homepage and feed experience across desktop and app.

• Defined the single-curation strategy to align publishing across web and app surfaces.

• Established a system where compact story cards serve as the foundational building block across all feed sizes and placements.

• Developed principles for hierarchy, urgency, labeling, and visual cohesion across feed experiences.

• Worked closely with Newsroom, Product, Engineering, and Platform teams to align editorial goals with scalable design systems.

Results

• Improved consistency between app and web publishing experiences.

• Increased editorial efficiency by reducing fragmentation between surfaces.

• Created a more scalable feed framework that supports a wider range of story types, priorities, and content formats.

• Strengthened visual cohesion and hierarchy across homepage experiences.