Media

A cross-platform audio and video framework that improves user experience, supports monetization, and creates more consistent interaction patterns across app and web. The work spans live video, vertical video, Watch, Listen, autoplay behavior, story card integration, and global media controls.

Title

• Director, Product Design

Role

• Led the design strategy for video and audio experiences across app surfaces.

• Oversaw vertical video, live video, Watch, Listen, autoplay behavior, and global media controls.

• Defined principles for how media should behave across story cards, feeds, articles, and immersive experiences.

• Established consistent interaction patterns for playback controls, captions, overlays, and safe areas.

• Balanced user experience improvements with advertising and monetization considerations.

Results

• Created a consistent system for audio and video interactions across multiple contexts and platforms.

• Improved the mobile video experience while only reducing inventory by approximately 4%.

• Preserved monetization opportunities while improving usability and long-term product quality.

• Established a stronger foundation for future media growth opportunities.

  • Improved the product's ability to support major live news moments.

  • Created more consistent patterns for live storytelling and updates.

  • Strengthened the relationship between editorial urgency and user comprehension.

  • Built a framework that can scale across breaking news, sports, politics, business, and other live event categories.