Personalization & MyWSJ

A personalization ecosystem built to strengthen subscriber retention, increase reading depth, and encourage repeat usage by tailoring the product experience around user interests, habits, and behaviors. The work includes Following, Recommendations, Shortlist, and other engagement-driving features that make the Journal feel more useful and individual over time.

Title

• Director, Product Design

Role

• Led the design of personalization experiences across MyWSJ, Following, Recommendations, and Shortlist.

• Established a framework for how subscriber interests, habits, and behaviors should shape the product experience.

• Directed the design of retention-focused features that encourage repeat visits and deeper engagement.

• Worked with Product, Data, and Engineering teams to identify high-value personalization opportunities and measure success.

• Balanced utility, editorial integrity, and behavioral engagement in personalization strategies.

Results

• Active users showed +97% more article views in MyWSJ (2.55 vs 1.29).

• Users spent approximately 40% more time in MyWSJ (11 minutes vs 8 minutes per month).

• Shortlist drove strong repeat usage, with approximately 80K subscribers visiting since launch.

• Shortlist users showed +22% time spent per visit and 2X visits per visitor.

• Generated strong qualitative subscriber feedback and improved long-term engagement behavior.