Subscription Products

A collection of premium subscription and Opinion products designed to increase subscriber value, validate new business opportunities, and create measurable paths for growth. The work includes Free Expression, registration initiatives, paywall optimization, and other efforts tied directly to acquisition, engagement, and monetization.

Title

• Director, Product Design

Role

• Led design for premium subscription products and Opinion experiences.

• Helped define new product opportunities that expand subscriber value and monetization.

• Directed early MVP thinking, product positioning, and audience validation for new premium offerings.

• Worked across Editorial, Product, Growth, and Engineering teams to align user experience with business outcomes.

• Supported registration, paywall, and subscriber acquisition initiatives.

Results

• Free Expression attracted more than 28.6K free subscribers ahead of its paid phase.

• Established a measurable path toward a future paid subscriber target of 32K by the end of FY26.

• Increased monthly registered users by 326% to 85K per month through registration wall optimization.

• Validated demand for new premium Opinion offerings and expanded opportunities for subscriber growth.